charlie sefi charlie sefi

JFDI

As an employee, I've lost count of the times I've asked myself "why the hell does [boss] want me to do that?!". And as a boss, yeah, I confess, there have been times when I have asked someone to do something without explaining why. And that's awful…

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charlie sefi charlie sefi

it's CULTURE, innit...

About 11 years ago, my son came to visit me in my startup's funky Old Street office. Now he’s 15 and still vividly remembers the remote control cars, the nerf guns, and the astro-turfed meeting room. Seriously. He thought it was amazing.
But he was four…

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charlie sefi charlie sefi

Be prepared to kill the sacred cow...

Vision is everything. It’s your North Star - it drives you forward, inspires the team, attracts funding, and (hopefully) pulls in customers. But Sometimes, the thing you wanted as your USP turns out to be your ball and chain. The faster you can acknowledge that and pivot, the better your chances of delivering growth…

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charlie sefi charlie sefi

TIME is your most ruthless competitor!

Whether you're funding your startup with your last remaining savings, or sitting on 9 figures of PE investment capital, it makes no difference: time is your biggest enemy…

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